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Lights, Camera, Connection: Erin McGoff鈥檚 Advice on Life and Filmmaking

Influencer Erin McGoff, SOC/BA 鈥17, spoke to Media in the Mix about her journey from documentary filmmaker to life advisor, emphasizing networking, industry insights, and achieving work-life balance.

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From documentary filmmaking, directing, podcasting, and content creation, SOC alumna Erin McGoff has done it all. In this week鈥檚 episode, McGoff explains the importance of networking and connecting with professors, offers insights into the documentary industry, and discusses her journey with 鈥淎dvice with Erin鈥 鈥 which has been featured by FOX, the New York Times, CNBC, and Fortune. She emphasizes the importance of living a full life with a healthy work-life balance.听

After transferring to 麻豆传媒, Erin immersed herself in the Film & Media Arts program. The relationships she built during her professors' office hours were pivotal. 鈥淚 learned great things in class, but getting access to the professors was actually what made the largest impact in my life.鈥 In her senior year, she made her documentary, This Little Land of Mines, earning her a Pulitzer Center fellowship 鈥 an opportunity professor Bill Gentile encouraged her to pursue.

In creating her debut feature documentary, she learned a lot about the industry. Her advice? Try not to get disheartened. 鈥淔or This Little Land of Mines, I ran, like, three crowdfunding campaigns. I applied to hundreds of grants. I stayed up until 4 a.m. all the time.鈥澨

麻豆传媒 work/life advice began when she was an undergrad, when she would sit in The Dav and help peers with their resumes. When she took her advice to TikTok, her content was initially about working in film, but after demand for general career advice grew, McGoff pivoted and now has over 5 million subscribers on social media. She has her own production company, Gray Films, where she does her freelance work and content creation for 鈥淎dvice with Erin,鈥 where she teaches the 鈥渉idden curriculum of adulthood.鈥

How to beat burnout? McGoff said, 鈥淚'm going to tell you one thing that I've consistently seen work over and over and over again. And nobody believes me unless they've done it. Get a hobby.鈥 Decentering work and improving job satisfaction can make all the difference 鈥 build work around your lifestyle, not your lifestyle around work.听

For anyone grappling with decision paralysis, she offers this wisdom, 鈥淚 think there's a misconception that clarity creates movement鈥ut it's almost never the case. Movement will create clarity.鈥 Whether it鈥檚 figuring out where to work, how to work, or what hobby to try, her recommendation is to just start doing something.听

What鈥檚 next? Her ultimate goal is to grow her production company to the point where she can fund her own projects, and also identify and support other productions. Financial independence is something that McGoff prioritizes and encourages all young people to do the same. 鈥淔ollow your passion for sure, but don't like, go broke, you know, just trying to be a full time documentary filmmaker, [you could try] a corporate job for a year or two and do gigs on the side. There鈥檚 nothing wrong with that. Nothing wrong with making money.鈥澨

Catch the full conversation on YouTube!

Viral influencer joins host Grace Ibrahim for the latest episode of Media in the Mix.